AT&T FIBER UX CONTENT STRATEGY - CUSTOMIZED AUDIENCE PAGES
Ask. AT&T wanted to appeal directly to Gamers, Movers and Families through consumer campaigns and unique landing pages.
Methodology. Define the key messages that resonate most with each audience group and refine the pages to connect with their concerns and wants.
Results. Diving into the data AT&T shared, I defined a content strategy that allowed flexibility of message and defined messaging priority by audience target, I then began to bring that strategy to life on the homepage as an example for the team to follow.
Hero Content - Gamers Audience - BEFORE
Hero Content - Gamers Audience - AFTER
based on strategy below
User Experience Content Strategy - All Audiences
User Experience Content Exploration / Creation - Gen Pop Homepage
Working File View
