SEARS KNOWLEDGE CENTER

Ask. Sears Knowledge Center had an impressive catalogue of content, but some of it wasn’t converting sales as we had hoped.

Methodology. Define the most valuable types of content and the role they play while also introducing new content types focused on relevance to stay more in step with campaigns and promotions. In addition,

Results. We defined and refined content types, redesigned the blog homepage and vertical pages to highlight seasonal promotions, make it easier to navigate and encourage scroll.