OPRAH
Working primarily on Book Club and Relationships segments, drove traffic to build advertisers and fulfill sponsorships through original content for the last two seasons of The Oprah Winfrey Show. Digital newsletter CTOR averaged between 15-22% with subscriber list upwards of 4 million.
From concept to HTML to deployment, my weekly newsletters for the Relationships, Health and Book Club verticals were sent to upwards of 4 million subscribers with an average CTOR of between 15-22%.
Concepted & wrote the 20 Questions Author Series. Other authors interviewed include Candace Bushnell, Greg Iles, Sam Barry, Ridley Pearson, Julie Orringer and more.
Read one now
Not nearly as depressing as you might think. This collection of Irish writers celebrated St. Patrick's Day, but proved to be popular all year long.
A set of articles featured the literary rock band Rock Bottom Remainders including a history of the band, a profile of each band member and a slideshow of their quotes and performances.
Read the articles now
Profiling the authors who were entered for the posthumous Lost Man Booker Prize was just the kind of content our readers craved.
Read Lost Man Booker Prize
Read The Orange Prize Reading List
Concepted Sawyer's Bookshelf article based on books shown in the Lost television show, one of our highest volume articles.
Read it now
With just 70 titles selected in 15 years, I was proud to work on articles, interviews, study guides and newsletters for the Oprah's Book Club selections Freedom by Jonathan Franzen and Great Expectations by Charles Dickens.