SEARS FALL CAMPAIGN STRATEGY

Ask. For Fall 2018, we set out to rally the promotions of Sears against the brand values we want to be known for - ease, innovation & durability.

Methodology. Shift how we position our offerings to build brand without impacting revenue, using more relevant focuses in content marketing, social UGC & product callouts.

Results. These stories guided all channels in content creation, including store, print, digital, content marketing, photography, broadcast & video.

AUGUST
As the kids go back to school, let's make sure the adults keep learning and doing too. All with a focus on the value our products bring to your life - making life faster, easier or just more fun.

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SEPTEMBER
Better by design. We focused on those smart, connected products, innovative features and our great assortment of on trend fashions.

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OCTOBER
As the weather cools, we all begin to move indoors. In October, as families across the country prep for the holidays, we focus on warmth and durability.