SEARS WISH BOOK & CAMPAIGN STRATEGY

Ask. After 11 years, we brought the iconic Wish Book back at Sears. Roughly 25% of our annual revenue is driven by the holidays - and so engaging our shoppers is always the top priority.

Methodology. Build a strategy across channels to take us through the holiday season in a united way that empowered each business unit to have the freedom they needed to create offers.

Results. Cheered on the holiday with a printed book and a custom, digital experience that brought millions of visitors. Developed the Wonder Campaign to unite our channels and marketers, meet our revenue targets and deliver experiences that matter, including new key retail events like Singles Day & Epiphany (to carry the important retail sales season through early January).

THE PRINTED WISH BOOK

ONLINE & IN STORE

MARKETING STRATEGY