EVENT WEBSITE - THERMO FISHER SCIENTIFIC

Ask.
Summarize the products and assets of working with Thermo Fisher Scientific for clinicians and other audience members at conferences globally for 2020/2021.

Methodology.
Create a content map that could handle a vast amount of information - while also empowering exploration into other areas.

Results.
Relevance was a key driver in making ExploreThermoFisher.com an engaging platform. We maintained a strong focus on how invested Thermo Fisher has been in the pandemic response, making sure to highlight those in their own section - and also where appropriate down the page.

Deliverables included a website, welcome video, sizzle reel, and an email campaign.