Hello!

I am a self-employed creative director that started out focused on messaging, content and UX. I typically lead campaign strategy and help implement the creative that drives it. Here’s a little more about my experience:

Healthcare & Health Tech
Leading creative primarily in the healthcare and health tech space for clients such as Regeneron, Horizon Therapeutics and others. I work with some of the top events companies in the category to deliver virtual, in-person and hybrid event creative - launches, sales meetings and national meetings. Many clients are focused on ultra-rare drugs where storytelling plays an important role in capturing an audience and defining both understanding and importance.

Digital Marketing
I also have clients where I help realize business goals through brand, paid social and digital. I develop marketing strategies against business objectives. and help to maintain synergy across marketing channels. This includes brand development, style guides, seasonal campaigns, targeted projects, user experience initiatives and more.

Campaign Strategy + Creative
I’ve led campaign strategy and/or creative development in complex environments successfully for brands such as HIMSS, AT&T Fiber, Jaguar, Volvo, GE and Sears, and have helped large teams deliver content across digital against marketing efforts, paid social, new/improved user experiences, content marketing and SEO.

I believe that truly great brand storytelling is empowered by the right systems and processes to help teams do their best work - with measurable results. I’m always looking for the next challenge.

In my off hours, you can find me in Michigan at the beach, in my ever-increasing garden or running around with our two dogs. I'd love to chat, so please do drop me a line. You can find my contact info on my resume. 

I hope today is a great day for you.