REBRAND - SEARS

Ask. Build a creative framework from excite consumers, express the brand’s traditional values and bridge the gap between the traditional, middle age to senior customer base and the emerging market of younger, new homeowners.

Methodology. Build a brand visual and personality structure that fits in seamlessly with traditional Sears promotions: putting offers, discounts and loyalty perks first.

Results. The brand voice injects warmth with just the right punch of humor, and became focused on the idea that more Togetherness is the ultimate goal of every shopper, and the role of our company is to make it easier to achieve.

It all started with BRAND NARRATIVES, PHOTOGRAPHY & PALETTES

BRAND DEVELOPMENT

ONLINE HERO PROMOTIONS

IN STORE SIGNAGE TEST